They taste kind of like big fat Golden Grahams (my #1 cereal all-time), with lots and lots of authentic graham flavor and a dusting of chocolate. They’re puffy but still insanely crunchy and somewhat airy. I love the texture of the crispy graham pillows in Kellogg’s Smorz cereals. Let me cram some of this into my face right now to remedy years of neglect. I agree that this is completely unacceptable and I’m eager to change things right now.
I feel like I must have bought it once, but I really don’t remember what it tasted like. I was very, very healthy for many, many years. I cannot recall ever trying Kellogg’s Smorz. Here’s my crazy, unfathomable confession. “It was a sad Saturday morning in our house today.”.Here are some samples of the comments on Kellogg’s blog when they announced the swap: The switch didn’t appease Kellogg’s Smorz lovers. People were piiiisssssed. Kellogg’s Krave S’mores cereal was a different configuration of the smores ingredients, offering puffy graham flavored pieces that were filled with a chocolatey, marshmallowy filling inside. So, naturally, Kellogg’s discontinued it in December 2013. They replaced it with a S’mores variety of Kellogg’s Krave Cereal. The commercial touted the cereal as “chocolatey graham pillows and marshmallows.” Everybody loved Kellogg’s Smorz! Kellogg’s Smorz cereal debuted back in 2003 (the first 8 seconds of this commercial are arguably NSFW). Today I have the pleasure of reviewing a product which proves that incessant crying like a spoiled child will always get you what you want. It is my all-time favorite! More Smores please!Ĭome on people at Kellogg's! If you're reading this, you can tell we all miss Smorz and want it back.It’s National Cereal Day! What does that mean? Nothing, but let’s review some cereal just to play along. That was the best cereal ever! Why did they have to take it away:(īring this cereal back. This was seriously the VERY BEST cereal ever! Please (I'm begging) bring it back! THANK YOU Kellogg's for bringing it back! Cereal port not responding.īought a box for my son as he loved this cereal. This is my favorite cereal ever! Here's an error message cereal joke: BREAKFAST.SYS halted. Please someone bring it back now!īy FatFreeMorelull ( Team Breakfast Member) This is the best cereal in the world and I feel hurt every time I go to the store and they never have it. Most reports say the cereal tastes very close to the original version.Ĭlick here to see all cereals from Kellogg's. Unfortunately, the cool chocolate swirls in the original marshmallows were gone too. Partially hydrogenated soybean and cottonseed oils were removed from the recipe. Before it's packaged, marbits - tiny marshmallows with dark swirls - are added to make it extra yummy!
The cereal is tested AGAIN (wouldn't you like that job?) to make sure it's good enough for you and your friends.ĩ. The cereal gets coated in chocolate and is lightly dusted with sugar to make it taste even better.Ĩ. The cereal is dried off then tested again - to make sure the flavors are right on.ħ. A shower of flavors - marshmallow and graham - rain down on the cereal. A very important person tastes the cereal to make sure it tastes good.ĥ. The cereal is shaped into small squares then baked - like cookies!Ĥ. The mixture is cooked until it becomes doughy.ģ. Grains like corn, oats, wheat, and graham are mixed with salt sugar and vitamins.Ģ. In 2002, the first 9 ingredients listed on the nutrition panel were corn flour, marshmallow bits, sugar, chocolate coating, whole oat flour, fructose, graham flour, wheat flour and high fructose corn syrup.Ī 2004 one-sheet advertisement created to promote word-of-mouth for Smorz cereal described how the cereal was made:ġ. Millions of marshmallows were used during s single day's production - that's more than enough to fill 3 classrooms! The very first cereal box urged potential buyers to "bring the S'mores experience home to your breakfast table!"Īt the height of production, thousands of pounds of chocolate cream were used each day to make Kellogg's Smorz - that's about as much as 7 elephants weigh. The marshmallows were brown and white, and intended to look like chocolate had been swirled into them. This cereal was described on the box as a "rich chocolatey graham cereal with marshmallows".
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